How is nissan doing

Other automakers caught up and began stealing the spotlight. The Ariya is a more aspirational product, and it is positioned in a segment popular with customers at the moment. Skip Navigation. In this article. For now, Nissan is staking much of its comeback hopes on the all-new Ariya.

Arriving for the model year, the Ariya is an all-electric crossover SUV, and the first new electric vehicle introduced in more than a decade. The company hopes it will appeal to a wider market, as SUV sales now make up a large percentage of auto purchases.

When first introduced in , the original Z dramatically changed how Americans viewed Japanese automobiles. The latest Z will also be the first of its type released in more than a decade. By releasing this sports car, the company hopes to revive some of the passion associated with some of its earliest models. The turnaround plan was announced by Nissan CEO Makoto Uchida as a roadmap to sustainable profitability to "compete effectively for the next decade.

Much of the focus is on shrinking the size of the company's operations to focus on higher profits rather than growth and sales volumes — missions of Ghosn. Nissan still has a way to go regarding profitability, but Gupta says there are early signs of improvement. Nissan lost But it generated an operating profit of The company came in ahead of plan largely by slashing fixed costs, such as closing plants, exiting markets like South Korea and reducing plant shifts globally, Gupta said.

The early results have analysts cautiously optimistic that Nissan can turn itself around. North America is an integral part of the company's turnaround, including 10 new or redesigned U. The vehicles as well as a new management team aim to change the company's business operations from "volume to value" to increase profits.

Nissan was infamously reliant on less profitable fleet customers to increase sales in North America. That's changing, Gupta said. The company wants to cut its fleet sales roughly in half through Nissan Next, according to an investor presentation.

That starts with new products. The company has filed the following fiscal year forecasts to the Tokyo Stock Exchange. For more information about our products, services and commitment to sustainable mobility, visit nissan-global. Nissan News Alerts. Nissan reports financial results for fiscal year Its Nissan NEXT transformation plan stays on course with steady performance each quarter.

Reports achievement of sales forecast for FY20 and significant improvement in quality of sales. Release Photos [ 10 ]. Save Remove Download Share. Back to Top.