Oh, how I laugh as my silver boots slip on the tiles and my heart does a little leap, revelling in the unexpected ways life can reward you with experiences that are far removed from your supposed skill set. There is no way I could ever have imagined such a career zigzag. A career zig-zag can reward you in unexpected ways. Please try again later. The Sydney Morning Herald. By Jessica Rowe January 18, — Save Log in , register or subscribe to save articles for later.
Normal text size Larger text size Very large text size. By moving up the value chain, the company has built capabilities that it has harnessed to compete effectively and then dominate new sectors, such as electric car manufacturing. Of course, while the kinds of creative shifts we just described may seem obvious after the fact, the change in mindset that enables them does not always come easily. Such shifts require a corporate environment where continuous evolution and rigorous experimentation are the norm, where challenging the status quo is celebrated, and where risk, thoughtfully considered, is embraced.
Such a culture enables swift reaction to potential disruptions from the entry of a competitor out of left field to regulatory and societal shifts and business opportunities changing consumer behaviors or gaps in the market. Without such a culture in place, disruptions and opportunities may be missed or not addressed fast enough.
For example, it took almost a decade before someone noticed that farmers were removing the back row of seats from their new Model T Fords to use the vehicle to haul things.
If dealers had thought about this differently, the pickup truck might have been invented sooner than it was. And had more people noticed the potential disruption heralded by the iPhone, producers of everything from cameras to listening devices might have been able to weather the storm that followed its invention more effectively.
So how should a company get started on the path to zig-zag? First, set the conditions by establishing norms that make nonlinear thinking possible—in particular, encourage your people to take thoughtful risks and challenge assumptions. Once the culture is in place, find ways to monitor changes in the external environment—from shifting customer expectations to new technologies and emerging trends. Being alert to the threats and opportunities that trends present allows a company to react more swiftly.
Zig-zagging means experimenting constantly, scanning the horizon for new perspectives, and maintaining a portfolio of possibilities that could enable the enterprise to evolve into something fresh and new. There are many ways to get there, but today, as businesses from taxi services to hotel chains are being challenged by the likes of Uber and Airbnb, with similar disruptions across every other industry, the ability to zig and zag at the right moments has never been more important.
Not only can zig-zagging help companies avoid downside risk, but it also can open doors, align teams behind a new vision, and reshape a business to meet the demands of a world where the only constant is change itself. To make new things again and again, you need sometimes to change the way you look at those things.
Pursuing the Zag Such an approach to innovation is iterative, profitable, and enables the maximum to be extracted from an idea that has been turned into a successful product or business model. Digital transformation offers rich opportunities for zags. To get started on the path to zig-zag, encourage your people to take thoughtful risks and challenge assumptions.
Luc de Brabandere Senior Advisor Brussels. About Boston Consulting Group Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
BCG was the pioneer in business strategy when it was founded in Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
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